Update: 25th October
King & Godfree project architect Matthew Herbert is a man of many talents. Not only have he and his partner in business and life, Lucinda Mason, overseen the reimagining of the iconic K&G site; plenty of the furniture and joinery you’ll see a number of the interconnected venues has come from their own workshop in Coburg North.
A Herbert family affair – Matthew’s mother, father and two sisters are also actively involved in the business – Double Chevron produces highly crafted metalwork that is helping bring their vision for K&G to life.
“Traditionally, architects were experts in construction, which you don’t see that much these days. I grew up restoring cars with my father and it’s become part of my design process – the factory like an extension of my office,” says Matthew.
“People unfortunately tend to think that if it’s not in a catalogue it can’t be done. I call it ‘Pinterest and product’ – everyone buys the same thing and gets it powder-coated in the same colour decreed by Pinterest. It really creates a same-ness in design.”
We’ll have none of that same-ness, thanks very much. From furniture and custom lighting to the retail joinery, it’s all designed and made especially for us by this group of very talented locals. Even the King & Godfree crest inlaid into the entrance has been replaced thanks to their efforts. The original was jackhammered out in a previous incarnation, so Matthew and his team rebuilt it using our new logo, going the extra mile to find an old-fashioned terrazzo maker to bring it back to life.
It’s all part of Matthew’s philosophy of imagining and making. A bit like us, really. As Matthew says, the finished King & Godfree “is supposed to be approachable and timeless. The intention is to reference the heritage of the business without being literal. It’s not a theme of Italian design, it’s more in the philosophy of how things were made.”
“It’s all about things that were hand-made and well put-together, with good materials… which in the same way speaks of the food.”
See More — architecture / Construction / design / King & Godfree / Redevelopment